Pedal Mafia has always resonated with us. Their ability to blend community and craft is something that we’re certain will draw our guests attention as well.

While Pedal Mafia’s kit and apparel certainly deliver on performance and technical expertise, this partnership is also about the relationships and stories we’ll be co-creating in the saddle.

Plus, we get to gift KOJO riders with custom Pedal Mafia jerseys on each trip.

Haro Bicycles is a name that carries weight—born from the roots of freestyle BMX. it’s since evolved into performance and gravel road bikes and is a brand that stands for bold expression and high quality.

Our partnership taps into that same spirit of pushing limits and extraordinary rides.

Together, we’re not just bringing these high performance machines to exceptional and off-the-beaten-path destinations —we’re sharing the legacy of a brand that’s always stood for the soul of riding.

This is all about finding shared DNA—the essence of adventure on two wheels.

We want to take your brand and test it in the real world: gravel climbs, coastal headwinds, and winding descents. It’s not just about showcasing the spectacular routes we’ve crafted—it’s about showing our community how your gear, mindset, or story holds up when the rubber hits the road.

If your brand thrives in grit, flow, and freedom, let’s ride together.